The editors at Solutions Review have compiled a list of the best video marketing courses and online training programs to help your team expand its marketing skills. Solutions Review participates in affiliate programs and may make a small commission from products purchased through this resource.
Video marketing may not be as widespread as social media or email marketing, but it’s growing in popularity and profitability. As social media platforms place a higher and higher value on video content, companies across industries need to invest in video marketing output. Whether it’s YouTube videos on a company channel, a native LinkedIn video, or bite-sized clips on Twitter, Instagram, Facebook, or TikTok, if your company is putting out videos, it needs to do it right.
With that in mind, our editors have compiled a list of the best video marketing courses available on online learning platforms like LinkedIn Learning, Udemy, and Skillshare. Anyone on your team looking to expand, fine-tune, or kickstart their video marketing skills and know-how can take these online courses. Click on the GO TO TRAINING link to learn more about each course and register.
Note: The video marketing courses are listed alphabetically by the title of the online learning platform.
The Best Video Marketing Courses
Course Title: Online Video Content Strategy
OUR TAKE: If you’re looking for an overview of the online video market and how you can find your footing in it, this course is for you. The course can be completed in just a couple of hours and is best suited for beginners who need help breaking into the world of video marketing.
Provider: LinkedIn Learning
Description: Creating video content is valuable, but it’s also an investment, so companies want to ensure they get it. This course from Roberto Blake—a public speaker, marketing strategist, and video expert—is designed to help with that. Students who take this two-hour course will learn about the processes behind every video content strategy, including planning, production, post, delivery, and search optimization. Blake also covers the current landscape of online video, best practices for video production, identifying the kinds of content that work best on specific platforms, and more.
GO TO COURSECourse Title: Social Media Video for Business and Marketing
OUR TAKE: Learn how to utilize well-planned and executed social media videos and marketing campaigns with this popular training course from LinkedIn Learning senior instructor Ashley Kennedy.
Provider: LinkedIn Learning
Description: In this course from Ashley Kennedy, one of the senior staff instructors at LinkedIn Learning, marketers and business professionals will learn how to incorporate video content into their social media marketing campaigns. Learners will become familiar with the strategic phases of the marketing funnel, how to create content for each stage of the marketing funnel, make their video marketing stand out, repurpose video material, and more. Other topics include introductions to social media videos like vlogs, product videos, long-form content, interviews, and explainers.
GO TO COURSECourse Title: Introduction to Video Marketing: Plan, Produce & Publish to Drive Results
OUR TAKE: This hour-long course has been taken by over 5,000 students and sets out to help marketers of various skill levels learn how to utilize video content in their marketing strategies.
Provider: Skillshare
Description: In this introduction to video marketing, instructor Renee Teeley will walk marketers, entrepreneurs, and freelancers through the process of planning, creating, producing, and launching compelling videos for their target audience. The 60-minute course is broken into 15 sections that include tips, recommendations, and examples to help students define their audience, choose a production style, animate their videos as needed, write a script, customize their messaging for different platforms, and measure the performance of the finished product.
GO TO COURSECourse Title: Video Marketing Strategies: Learn Video Marketing
OUR TAKE: With this beginner-level course, you’ll learn to use videos and ads in your evolving marketing strategies.
Provider: Skillshare
Description: Marketing teams looking to educate themselves on the potential value of video marketing should consider enrolling in this brief, one-hour, beginner-level video course. The training program doesn’t cover the technical aspects of producing and editing marketing videos. Instead, it prioritizes how video marketing content can help companies market their products, boost brand awareness, reach a wider audience, increase engagement on social media platforms, convert viewers into customers, and reach target audiences.
GO TO COURSECourse Title: Advanced Video Marketing for Beginners | Video Marketing Ads
OUR TAKE: This step-by-step training course is geared toward anyone looking to improve or kickstart their video marketing abilities. It also shows students how to create engaging video marketing campaigns that reach the right audience, boost leads, and improve profits.
Provider: Udemy
Description: In this 90-minute training course, students will learn to increase brand awareness, improve social media engagement, improve search engine ranking, build trust with an audience, and generate ROI with engaging video marketing campaigns and advertisements. The course best suits creating professional videos and marketing campaigns across platforms. Over 35,000 students have taken this course, which was updated in March 2022 by the team at OMG – Mastermind, who created the course.
GO TO COURSECourse Title: Complete Video Creation, Video Marketing, & YouTube MASTERY
OUR TAKE: With 14 hours of on-demand video and a wealth of downloadable resources, this thorough and up-to-date training course can equip you with all the tips and best practices to become a confident video content creator and marketer.
Provider: Udemy
Description: This in-depth course was developed to help beginners develop their skills and turn them into video marketing and production experts. Students will learn the ins and outs of video creation, video editing, video SEO, YouTube marketing, YouTube SEO, Facebook video ads, Adobe Premiere Pro, and much more. With nine sections consisting of 87 lectures and nearly 40 downloadable resources, this course gives students plenty of tools and opportunities to build and flex their video marketing skill sets.
GO TO COURSECourse Title: Grow Your Brand with Video: A Video Marketing Masterclass
OUR TAKE: Geared toward marketing professionals across departments, this course has no prerequisites and equips learners with the insights and best practices needed to increase brand awareness, create new opportunities, and drive income to their business.
Provider: Udemy
Description: Students who complete this 90-minute course can expect to learn about video marketing campaigns, where videos fall into the sales funnel, what social media platforms are best suited for video content, how to measure the success of their video marketing efforts, and build a lasting video marketing strategy. The course includes over 20 downloadable resources to reinforce the video lectures and a template planner to guide learners through the steps of building a compelling video strategy.
GO TO COURSECourse Title: Learn Video Marketing In A Single Weekend
OUR TAKE: This course is developed for busy marketing professionals who want a dense but expedited introduction to video content. The course covers all of the basics—planning, designing, creating, publishing, optimizing—of video marketing and, true to its name, can be quickly completed in a weekend.
Provider: Udemy
Description: With 6.5 hours of video lectures, students who enroll in this course will learn how to create engaging video content, produce bite-sized ads, optimize videos for better visibility, develop a marketing strategy, target the right audiences, and stand out in an increasingly competitive market. Other topics covered include an analysis of the types of video marketing, a definition of video coherence, tips for video editing, video retargeting best practices, CTAs, and more.
GO TO COURSECourse Title: Video Marketing: YouTube Marketing For Business
OUR TAKE: YouTube is one of the dominant platforms for video content, so you need to know how to utilize it correctly. This quick introduction course will help you get acquainted with YouTube and use it to start building an audience.
Provider: Udemy
Description: This course is designed to help entrepreneurs learn how to use YouTube as another tool to market their products, service, and brand to a targeted audience. Instructor Sam Dey has years of marketing experience and will show students how to target their ideal audience, attract visitors, increase subscribers, rank their videos in YouTube’s search engine algorithm, and build trust with viewers. The course is just an hour long and best suited for marketers who understand how YouTube works and have a budget to invest in video equipment.
GO TO COURSECourse Title: YouTube Marketing Pro: Create a Local Video Marketing Agency
OUR TAKE: While geared toward marketers looking to start a video marketing agency, this course has plenty of insights and tips to help you get the most value out of YouTube. The course is taught by Robert Scot—who has hundreds of positive reviews on Udemy—and will show you how to create videos that YouTube will pay attention to.
Provider: Udemy
Description: This 3.5-hour course might be designed for aspiring video marketing agencies, but its lessons apply to anyone looking to get comfortable creating marketing content for the YouTube audience. Students can expect to learn about the relationship between Google and YouTube, how keywords affect optimization, format a video, choose the best keywords for titles and scripts, move viewers from a video to a web page, and more.
GO TO COURSECourse Title: Video Marketing & Advertising Via Effective YouTube Ads
OUR TAKE: Video ads can generate a lot of revenue for your company, but you have to know how to use them. In this 3.5-hour course, best-selling author and Udemy instructor Alex Genadinik will help you create highly converting YouTube ads that reach the right people and boost profits.
Provider: Udemy
Description: Video ads have a reputation as one of the most lucrative forms an ad can take, and there’s a good reason for that. In this course, students will learn what each setting in a YouTube ad means, how to write effective video scripts for marketing and sales, why YouTube ads are cheaper than ads on other social media platforms, etc. In addition to his hands-on teaching style, Alex Genadinik offers various downloadable worksheets, exercises, and other resources to help students get the most value from the course.
GO TO COURSENOW READ: The Best Cameras for Video Marketing or The Best Social Media Marketing Certification Programs
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