The editors at Solutions Review compiled a list to spotlight some of the best marketing intelligence tools and platforms to consider based on their reputation, service offerings, and overall user experience.
Data is the backbone of every marketing strategy, but without reliable data, those strategies might not be as successful as they should be. That’s where marketing intelligence solutions can help. Marketing intelligence tools help organizations gather, analyze, and use data from various sources (i.e., customer behaviors, industry trends, competitor behaviors, etc.) to make informed decisions regarding marketing strategies, market trends, and emerging opportunities.
With that in mind, the Solutions Review editors have compiled the following list to spotlight some of the top-rated providers of marketing intelligence tools, platforms, and solutions with the intelligence capabilities companies need to improve a company’s marketing, sales, service, and decision-making strategies.
The Best Marketing Intelligence Tools and Platforms
Adapt.io
Description: Adapt is a global B2B account intelligence solution provider that helps sales reps, marketing leaders, and decision-makers accelerate sales and fill their pipeline with high-quality data on new and existing contacts. The solution can seamlessly integrate with leading CRM solutions. Marketers can use the platform to improve email conversions, build hyper-targeted databases, maintain data hygiene, qualify leads with data, increase traffic by targeting the audience that best matches their ICP, segment leads based on data attributes, run ads on LinkedIn, and more.
Crayon
Description: Crayon is a competitive intelligence platform designed to help mid-market and enterprise businesses gain a complete, real-time picture of what their competitors are doing. The platform can automatically gather, organize, and amplify data from millions of sources to make it easier for users to identify and act on opportunities in their market. Its capabilities include advanced artificial intelligence, machine learning algorithms, customizable reports, sales battlecards, and seamless integrations with leading platforms like Salesforce, HubSpot, Microsoft Teams, Slack, Freshworks, and more.
DealSignal
Description: DealSignal provides accurate, verified B2B data to sales and marketing professionals, helping them maximize efficiency, performance, and results across their strategies. The platform provides users with the tools they need to target the right buyers, personalize outreach, maximize conversion rates, optimize lead scoring, improve data quality, create custom account-based marketing (ABM) campaigns, increase email deliverability, build decision-maker lists, prioritize leads, eliminate manual data entry, streamline prospecting, and more. Users can also integrate the platform with the other tools in their martech stack, including HubSpot, Salesforce, Adobe Marketo, and others.
Demandbase
Description: Demandbase is a go-to-market platform provider for B2B brands. Its platform, Demandbase One, comprises four products—Account-Based Experience (ABX) Cloud, Advertising Cloud, Data Cloud, and Sales Intelligence Cloud—and provides sales and marketing teams with the data tools they need to identify and accelerate opportunities. Its intelligence capabilities include lead-to-account mapping, predictive models, journey stage mapping, engagement heat mapping, automated data cleansing, and data enrichment. Demandbase One pulls data from over 40,000 sources and uses machine learning and AI to validate it.
Meltwater
Description: Meltwater is a global provider of media, social, consumer, and sales intelligence solutions for marketing, sales, executives, PR, and research teams across industries. Its suite includes social media management, media intelligence, media relations, social listening, analytics, influencer marketing, consumer intelligence, data, API integration, and sales intelligence products. Marketers can use Meltwater’s capabilities to capture insights from social media platforms, amplify their messaging, optimize social efforts across channels, grow brand loyalty, prove marketing ROI, and more.
Klue
Description: Klue is an AI-powered “Competitive Enablement” platform created to help marketing teams collect, curate, and deliver actionable competitor insights capable of helping revenue teams win more business. The platform provides companies with the features they need to automate the collection of competitive and marketing intelligence, centralize their data in a single location, develop competitive content that attracts leads, distribute data to relevant teams across the company, measure impact, ensure data security, and integrate with the other tools in their tech stack.
Salesforce
Description: Salesforce offers one of the most expansive and complete CRM products. The platform includes the company’s sales and marketing applications, most notably the Sales and Marketing Clouds, Service Cloud, Analytics Cloud, App Cloud, and IoT service. With Salesforce’s Marketing Cloud Intelligence offering, companies can optimize spending and improve customer engagement with automated reporting, unified performance data, and AI insights. Features include a library of up-to-date API connectors, automated alerts, visual data models, custom dashboards, built-in integrations, and more.
Semrush
Description: Semrush is an online visibility management SaaS platform and marketing suite for global companies across industries of all sizes. Its suite includes products for content marketing, SEO, competitor research, pay-per-click (PPC) advertising, social media marketing, and more. For companies looking to improve their market research and intelligence capabilities, Semrush provides competitor analysis, traffic analysis, social media tracking, organic search research, paid advertising, competitor PR monitoring, and keyword tracking tools creating content across channels that reaches, engages, and converts the right people.
Similarweb
Description: Similarweb is a website tracking platform that provides companies with a 360-degree view of digital activity across channels, prospects, customers, partners, and competitors. Its solution suite includes products for sales intelligence, digital research, stock intelligence, digital marketing, and shopper intelligence. With its marketing offering, Similarweb can help marketing teams develop, optimize, and manage their competitor analysis, keyword research, pay-per-click (PPC), ad intelligence, and affiliate research efforts, improving their ability to stay ahead of the competition and emerging market trends.
ZoomInfo
Description: ZoomInfo is a go-to-market software, data, intelligence, and revenue operating solution provider that helps B2B sales, marketing, recruiting, and operations professionals drive predictable, accelerated, and sustainable growth for their brands. With its suite of sales, marketing, operations, and talent products, companies have access to features for buyer intent analysis, data enrichment, lead routing, sales automation, cross-channel advertising, conversational intelligence, web form enrichment, deal intelligence, workflow automation, relationship management, and more.
6sense
Description: The 6sense Account Engagement Platform is built to help B2B companies identify opportunities, close sales, and achieve predictable revenue growth. It equips its users with AI-driven predictive models, big data, and machine learning tools they need to create and manage a pipeline. Marketing features include predictive analytics, data enrichment, advertising, workflow orchestration, AI-powered email optimization, pipeline intelligence, and in-depth integrations with 6sense’s proprietary network of B2B publishers, including Bombora, G2, TrustRadius, and PeerSpot.
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